Specialists
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F&B destinations with distinct brand DNA

Bartender in a sleek, modern bar shakes a cocktail. Shelves with liquor bottles are behind him, and pendant lights hang from the ceiling, creating a warm ambiance.
One&Only Portonovi, Herceg Novi, Montenegro
Overview

We are a strategy-led, hands-on hospitality design agency who believe our job is more than F&B design. Collaborating with our clients we create, design & deliver exceptional restaurant and bar concepts that work.

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A sleek, modern rooftop bar with a curved, reflective black structure and stylish seating. Large windows showcase Dubai's skyline at dusk. Sophisticated ambiance.
Sphere, Dubai, UAE

The Residence, Harrods Shanghai

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SOCIAL F+B
PRIVATE MEMBERS CLUB
CHINA
2023
Art deco-inspired private club lounge with rich red and gold walls, green velvet sofas, and geometric patterns. Elegant ambiance with warm lighting and artful decor.
Sophisticated private club bar with velvet stools, gold accents, and intricate lighting. A server in motion enhances the elegant, lively ambiance.
Private club chic bar with a glossy black piano on a geometric tiled floor. Stained glass windows and dim lamps create an elegant, sophisticated ambiance.
Elegant private club bar with marble countertop, three round chairs, and illuminated shelves filled with wine bottles. Warm lighting creates a cozy ambiance.

Sphere

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SOCIAL F+B
RESTAURANT & BAR
UAE
2024
Luxurious bar lounge area with futuristic design, featuring blue-lit seating, modern architecture, and a sleek bar. The ambiance is elegant and inviting.
A sleek, futuristic bar with a glossy dome ceiling, warmly lit interior, and elegant bar stools. The ambiance is luxurious and inviting with a modern touch.
Luxurious bar lounge area with futuristic design, featuring blue-lit seating, modern architecture, and a sleek bar. The ambiance is elegant and inviting.
Luxurious bar interior with a sleek, black marble counter, leather stools, and shelves of illuminated bottles. Warm lighting creates a sophisticated ambiance.
Futuristic bar with sleek black and metallic design, cozy seating, and glowing lights. Large windows showcase a Dubai's vibrant city skyline at night.

Arrazuna

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SOCIAL F+B
RESTAURANT & BAR
UAE
2024
A modern food court with elegant wooden wave ceilings, geometric floor patterns, red chairs, and high bar stools. Sunlight streams through large windows.
Futuristic restaurant interior with undulating, striped ceiling and colorful LED panels. Geometric window designs and a sleek bar area convey modern elegance.
Warm-toned kitchen with geometric tile backsplash, wooden shelves with copper dishes, and a marble island. Pendant lights create a cozy ambiance.
Futuristic interior with curved wooden structures, warm lighting, and digital screens displaying abstract nature images. Luxurious and modern ambiance.

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Social F+B team

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HBA Singapore

Stephan Brutti
Partner, Social F+B
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Sam Sheldon
HBA Singapore

Sam Sheldon
Global Director of F&B Strategy, Social F+B
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Adilla Dadeh
HBA Bangkok

Adilla Dadeh
Senior Interior Designer, Social F+B

Awards & recognition

Shortlist

Arrazuna UAE

The International Hotel & Property Awards Restaurant - MENA Region
2025
Shortlist

Arrazuna UAE

AHEAD Awards - Category Restaurant
2024
Winner

Sphere UAE

AHEAD Awards Bar - Category Club or Lounge
2024
Shortlist

Sphere UAE

Identity Design Awards - Interior Design Nightlife
2024
Winner

The Ledge

World Culinary Awards - Indian Ocean's Best Fine Dining Hotel Restaurant
2024
Winner

Tapasake One&Only Portonovi

Gold Key Awards - Best Resort
2021
Winner

Sabia One&Only Portonovi

Gold Key Awards - Best Resort
2021
Winner

Xizhou Hall, Park Hyatt Suzhou China

Asia Pacific Property Awards - Best Hotel Interior
2021

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