HBA Studios

Seoul

Infinity pool of a resort with sleek white loungers overlooks a calm ocean, distant city skyline, and a serene beach at sunset, creating a tranquil, luxurious vibe.
Designing with Seoul's refined perspective

HBA Seoul brings a nuanced approach to hospitality design, blending global expertise with the depth and richness of Korean cultural heritage to create spaces that resonate with authenticity.

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Address

11th Floor Cheongsu Bldg
14, Teheran-ro
43-gil Gangnam-gu
Seoul, Korea 06151

Phone

+82.2.508.8101

Based in the vibrant district of Gangnam, HBA Seoul specialises in luxury hospitality environments, including hotels, resorts, casinos, and lifestyle venues, that merge contemporary elegance with globally informed design. Each project is thoughtfully crafted to deliver experiences that honour local context while appealing to international sensibilities.

A modern architectural interior featuring vertical wooden slats alongside suspended translucent blue and clear glass elements, creating a dynamic, sophisticated ambiance.
SIGNIEL Busan, South Korea

An industry-defining hospitality interior design practice, shaping unforgettable spaces for the world's most iconic hotel brands

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Luxurious hotel lobby with high wooden ceilings, plush seating, and warm lighting. A large, textured wall art centerpiece adds elegance. Cozy and inviting.

A global architecture practice, delivering transformative design solutions of lasting quality for a diverse range of clients

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Exterior of AREIC Tower, featuring a modern high-rise building with lush greenery on balconies, adjacent to a busy bridge at sunset. The sky is a gradient of pink and purple hues, creating a tranquil yet vibrant atmosphere.

A consultancy redefining how stories are told through art. We curate art as experience - global in perspective, bespoke in execution, and rooted in narrative.

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A dedicated digital design studio elevating design through digital innovation

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Elegant modern architecture with tall arches and illuminated interiors reflected in a tranquil pool; desert landscape visible in the background.

A strategy-driven, immersive food & beverage studio, creating and delivering exceptional, market defining restaurant and bar concepts

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Sophisticated private club bar with velvet stools, gold accents, and intricate lighting. A server in motion enhances the elegant, lively ambiance.

Elevating the brand experience through distinctive graphics signage and wayfinding

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A lift car designed with moody lighting, and a tapestry-like art piece

A globally acclaimed landscape practice, redefining the future of design with visionary landscape architecture and master planning

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Modern hotel building courtyard with geometric shrub patterns on white gravel. Warmly lit windows line the three-story structure, creating a serene evening ambiance.

A leading leisure-focused interior design practice, creating immersive integrated resorts and vibrant entertainment venues

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A transformative lighting design studio, crafting bespoke light solutions that elevate spatial character

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Elegant modern hotel lounge with circular seating and a round table, enclosed by wood paneling. A striking chandelier hangs above, illuminating the space warmly.

A specialised procurement consultancy, delivering exceptional FF&E and OS&E solutions that consistently elevate guest experiences

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Elegant living room with sage green armchairs, beige sofa, and modern decor. Open double doors lead to another room, creating an airy, sophisticated feel.

A dynamic product design studio, crafting innovative interior product ranges that redefine style and functionality

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Luxurious living room with red walls, a sleek modern sideboard with dark wood finish, a navy sofa adorned with orange pillows and a throw, elegant lighting, and marble stairs. Sophisticated and warm.

A world-class residential design practice, crafting distinctive and extraordinary homes for discerning private clients

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Luxurious lounge with two textured armchairs, a floor lamp, and a soft landscape mural depicting trees and a stream. Cozy, elegant ambiance.

A visionary resort design studio, ideating bespoke, luxurious resort properties that redefine global elegance and exclusivity

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An aerial view of an idyllic tropical resort shows thatched-roof bungalows on stilts, connected by winding wooden walkways over a clear turquoise ocean surrounding a lush green island.

A forward-thinking strategy studio, crafting iconic brand experiences and bringing them to life through emotive design

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A cozy airline lounge area with modern seating, elegant decor, and artistic ceiling installations, creating an inviting and sophisticated atmosphere for relaxation.
Luxurious hotel lobby with high wooden ceilings, plush seating, and warm lighting. A large, textured wall art centerpiece adds elegance. Cozy and inviting.
Exterior of AREIC Tower, featuring a modern high-rise building with lush greenery on balconies, adjacent to a busy bridge at sunset. The sky is a gradient of pink and purple hues, creating a tranquil yet vibrant atmosphere.
Elegant modern architecture with tall arches and illuminated interiors reflected in a tranquil pool; desert landscape visible in the background.
Sophisticated private club bar with velvet stools, gold accents, and intricate lighting. A server in motion enhances the elegant, lively ambiance.
A lift car designed with moody lighting, and a tapestry-like art piece
Modern hotel building courtyard with geometric shrub patterns on white gravel. Warmly lit windows line the three-story structure, creating a serene evening ambiance.
Elegant modern hotel lounge with circular seating and a round table, enclosed by wood paneling. A striking chandelier hangs above, illuminating the space warmly.
Elegant living room with sage green armchairs, beige sofa, and modern decor. Open double doors lead to another room, creating an airy, sophisticated feel.
Luxurious living room with red walls, a sleek modern sideboard with dark wood finish, a navy sofa adorned with orange pillows and a throw, elegant lighting, and marble stairs. Sophisticated and warm.
Luxurious lounge with two textured armchairs, a floor lamp, and a soft landscape mural depicting trees and a stream. Cozy, elegant ambiance.
An aerial view of an idyllic tropical resort shows thatched-roof bungalows on stilts, connected by winding wooden walkways over a clear turquoise ocean surrounding a lush green island.
A cozy airline lounge area with modern seating, elegant decor, and artistic ceiling installations, creating an inviting and sophisticated atmosphere for relaxation.

HBA Seoul's projects

Team

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Linda Heejung
HBA Seoul

Linda Heejung Lee
Principal
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Chloe Kim
HBA Seoul

Chloe Kim
VP of Development
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Ah Yeong Heo
HBA Seoul

Ah Yeong Heo
Senior Designer
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Eunmi Song
HBA Seoul

Eunmi Song
Project Director

Perspectives

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Media
30.08.24

The evolution of Korean hospitality design: Insights from Linda Hee Jung Lee, Principal at HBA Korea

Awards & accolades

Winner

Signiel Busan South Korea

World Travel Awards - 'Asia's Leading Beach Hotel'
2024
Winner

Signiel Busan South Korea

World Luxury Hotel Awards - Luxury Destination Hotel
2024
Winner

Grand Hyatt Seoul Grand Ballroom

Asia Pacific Property Awards
2021
Winner

Signiel Busan South Korea

Hospitality Design's Platinum Circle Visionary Award
2021
Winner

Signiel Busan South Korea

World Travel Awards - 'Asia's Leading Beach Hotel'
2021

Elegant hotel lounge with modern decor: cream sofas, red chairs, large windows, and warm lighting. Inviting and luxurious ambiance.

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