HBA Studios

London

Design shaped by London’s creative rhythm

Based in the heart of London, our studio draws from the city’s energy and heritage, shaping design that is timeless, intelligent, and grounded in a deep sense of place.

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Address

26 Westbourne Grove
London, W2 5RH
UK

Phone

+44(0)207 313 3200

From our London studio, we design with intention and imagination, shaped by experience and inspired by the city’s creative pulse.

Every project is grounded in context and driven by craft, resulting in spaces that feel effortless, articulate a story, and elevate the experience of those who move through them.

Two female designers smiling, collaborating on architectural blueprints at a desk in a modern office. The atmosphere is professional and positive.

An industry-defining hospitality interior design practice, shaping unforgettable spaces for the world's most iconic hotel brands

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Luxurious hotel lobby with high wooden ceilings, plush seating, and warm lighting. A large, textured wall art centerpiece adds elegance. Cozy and inviting.

A global consultancy redefining how stories are told through art. We curate art as experience - global in perspective, bespoke in execution, and rooted in narrative.

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A pioneering architecture practice, delivering transformative design solutions for a diverse range of global clients

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Exterior of AREIC Tower, featuring a modern high-rise building with lush greenery on balconies, adjacent to a busy bridge at sunset. The sky is a gradient of pink and purple hues, creating a tranquil yet vibrant atmosphere.

A trailblazing digital studio, delivering a groundbreaking suite of seamless solutions.

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Innovative digital design powered by Building Information Modeling (BIM), showcasing seamless integration of architecture, engineering, and construction.

A strategy-driven, immersive food & beverage studio, creating and delivering exceptional, market defining restaurant and bar concepts

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Sophisticated private club bar with velvet stools, gold accents, and intricate lighting. A server in motion enhances the elegant, lively ambiance.

Elevating the brand experience through distinctive graphics signage and wayfinding

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A lift car designed with moody lighting, and a tapestry-like art piece

A globally acclaimed landscape practice, redefining the future of design with visionary landscape architecture and master planning

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Modern hotel building courtyard with geometric shrub patterns on white gravel. Warmly lit windows line the three-story structure, creating a serene evening ambiance.

A leading leisure-focused interior design practice, creating immersive integrated resorts and vibrant entertainment venues

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A transformative lighting design studio, crafting bespoke light solutions that elevate spatial character

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Elegant modern hotel lounge with circular seating and a round table, enclosed by wood paneling. A striking chandelier hangs above, illuminating the space warmly.

A specialised procurement consultancy, delivering exceptional FF&E and OS&E solutions that consistently elevate guest experiences

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Elegant living room with sage green armchairs, beige sofa, and modern decor. Open double doors lead to another room, creating an airy, sophisticated feel.

A dynamic product design studio, crafting innovative interior product ranges that redefine style and functionality

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Luxurious living room with red walls, a sleek modern sideboard with dark wood finish, a navy sofa adorned with orange pillows and a throw, elegant lighting, and marble stairs. Sophisticated and warm.

A world-class residential design practice, crafting distinctive and extraordinary homes for discerning private clients

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Luxurious lounge with two textured armchairs, a floor lamp, and a soft landscape mural depicting trees and a stream. Cozy, elegant ambiance.

A visionary resort design studio, ideating bespoke, luxurious resort properties that redefine global elegance and exclusivity

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An aerial view of an idyllic tropical resort shows thatched-roof bungalows on stilts, connected by winding wooden walkways over a clear turquoise ocean surrounding a lush green island.

A forward-thinking strategy studio, crafting iconic brand experiences and bringing them to life through emotive design

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A cozy airline lounge area with modern seating, elegant decor, and artistic ceiling installations, creating an inviting and sophisticated atmosphere for relaxation.

Luxurious hotel lobby with high wooden ceilings, plush seating, and warm lighting. A large, textured wall art centerpiece adds elegance. Cozy and inviting.

Exterior of AREIC Tower, featuring a modern high-rise building with lush greenery on balconies, adjacent to a busy bridge at sunset. The sky is a gradient of pink and purple hues, creating a tranquil yet vibrant atmosphere.

Innovative digital design powered by Building Information Modeling (BIM), showcasing seamless integration of architecture, engineering, and construction.

Sophisticated private club bar with velvet stools, gold accents, and intricate lighting. A server in motion enhances the elegant, lively ambiance.

A lift car designed with moody lighting, and a tapestry-like art piece

Modern hotel building courtyard with geometric shrub patterns on white gravel. Warmly lit windows line the three-story structure, creating a serene evening ambiance.

Elegant modern hotel lounge with circular seating and a round table, enclosed by wood paneling. A striking chandelier hangs above, illuminating the space warmly.

Elegant living room with sage green armchairs, beige sofa, and modern decor. Open double doors lead to another room, creating an airy, sophisticated feel.

Luxurious living room with red walls, a sleek modern sideboard with dark wood finish, a navy sofa adorned with orange pillows and a throw, elegant lighting, and marble stairs. Sophisticated and warm.

Luxurious lounge with two textured armchairs, a floor lamp, and a soft landscape mural depicting trees and a stream. Cozy, elegant ambiance.

An aerial view of an idyllic tropical resort shows thatched-roof bungalows on stilts, connected by winding wooden walkways over a clear turquoise ocean surrounding a lush green island.

A cozy airline lounge area with modern seating, elegant decor, and artistic ceiling installations, creating an inviting and sophisticated atmosphere for relaxation.

HBA London’s projects

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Team

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HBA London

Sayeli Uysal Ayaydin
Partner

Matteo Pace

HBA London

Matteo Pace
Senior Associate

Bengi Altug

HBA London

Bengi Altug
Design Director

HBA London

Leo Bertacchini
Principal

HBA London

William Bles
Director, HBA Residential

HBA London

Katie Earl
Creative Director, HBA Residential

Alejandra De Cordona Estepa

HBA London

Alejandra de Cordoba Estepa
Principal of Architecture EMEA

HBA London

Victor Salzman
Director, HBA Architecture

Alex Thonissen

HBA London

Alex Thonissen
Associate, HBA Architecture

HBA London

Katie Terres
Principal, HBA Art

Philip Jaffa

HBA London

Philip Jaffa
Partner & Design Director, Coopers Hill

Perspectives

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perspectives-the luxury playbook

Media

29.07.25

How design drives value in today’s luxury real estate

Katie Earl

Media

01.06.25

Crafting timeless luxury: inside HBA Residential with Katie Earl

Perspectives Post Unveiling

Media

01.04.25

Unveiling Fibonacci’s Window with Sans Souci Lighting

Media

01.01.25

HBA appoints Alejandra de Cordoba Estepa as Principal of Architecture for EMEA region

The OWO Residences by Raffles exteriors. Majestic neoclassical building with grand columns, ornate facades, and two towers; the setting is serene with a pale sky and sparse traffic.

Media

08.09.24

HBA Residential crafts bespoke interiors for The OWO Residences by Raffles

Aerial view of a bright, sandy island surrounded by turquoise and deep blue waters. Sparse buildings and construction are visible, with curved breakwaters extending into the sea. Fluffy clouds dot the clear blue sky, creating a serene, expansive atmosphere.

Media

22.02.24

Mandarin Oriental Bolidhuffaru Reef Resort, HBA London

Awards & accolades

Shortlisted

Waldorf Astoria Doha West Bay

SBID International Design Awards - Hotel Bedroom & Suites

2024

Winner

Waldorf Astoria Doha West Bay

SBID International Design Awards - Hotel Public Space Design

2024

Winner

Waldorf Astoria Doha West Bay

World Travel Awards - Middle East’s Leading New Hotel

2024

A cozy, dimly-lit hotel lounge with plush seating, a tufted leather ottoman, dark wooden walls, bookshelves, warm lighting, and a bear painting on the wall.

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